2013 Fiat Panda Easy: Australia’s New Car Market – 3Q (January – Septmeber) 2013:

2013 Fiat Panda Easy: Australia’s New Car Market – 3Q (January – Septmeber) 2013:
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2013 Fiat Panda Easy: Australia’s New Car Market – 3Q (January – Septmeber) 2013:

2013 Fiat Panda Easy: Australia’s New Car Market – 3Q (January – Septmeber) 2013:
– The Fiat Panda has finally arrived in Australia! This is the first time the Panda has been made available to the Australian market, so it’ll be interesting to see how it performs. It’s already received some criticism with pricing. The Panda in Australia is more expensive than both the 500 and the Punto, where in Europe, it’s the other way around!

Australia’s Top 30 Selling Brands Y.T.D Q3 – January – September:

1. Toyota – 158,793
2. Holden – 81,904
3. Mazda – 78,252
4. Hyundai – 72,599
5. Ford – 64,964
6. Nissan – 59,460
7. Mitsubishi – 54,603
8. Volkswagen – 40,330
9. Honda – 31,659
10. Subaru – 29,448

11. Kia – 22,744
12. Mercedes-Benz – 20,287
13. Suzuki – 16,581
14. Jeep – 15,779
15. BMW – 15,384
16. Audi – 12,024
17. Isuzu – 7,324
18. Land Rover – 6,372
19. Great Wall – 5,013
20. Lexus – 4,964

21. Renault – 4,665
22. Volvo – 3,885
23. Peugeot – 3,693
24. Fiat – 3,116
25. Skoda – 2,671
26. Chrysler – 2,096
27. MINI – 1,976
28. Alfa Romeo – 1,656
29. Opel – 1,316
30. Dodge – 1,185

Australia’s new car market Total – 849,449 units – up 3% on 2012, which was also a record year.

I know it’s a bit late, but I’ve only just found the time now to quickly put this altogether.

Now that the federal election is all over and we now have a new Prime Minister, Australia’s New Car Market can finally get back to business and the last three months of 2013 should see an improvement compared to the last two months, which saw the New Car Market fall into negative territory, only slightly, but enough for people to ask if this was the end of the ‘good times’.

The Top 20 Brands are pretty much set for the rest of 2013. BUT! There are at least 2 that look like being replaced, Great Wall and Lexus, with Renault, Volvo, Peugeot or Fiat!! I believe Renault will slip into the Top 20 Sellers List for the first time since the 70’s and a bit of a dog fight between Lexus, Volvo, Peugeot and Fiat for the last place. Great Wall sales are sliding fast in the wrong direction, sales are down some 54% so far this year and with Renault continuing it’s solid run up the charts, I’m betting that these two will swap places, leaving the others to fight it out for the last spot.

Again, good to see all of the Fiat – Chrysler Group brands making an appearance in the Top 30. Fiat sales have exploded here since all the restructuring the group has done and with the release of new models and the repositioning of the brand, things are looking pretty good for 2014.

Skoda sales have been a big disappointment for the VW Group in 2013 and look like actually going backwards. VW Australia has since come out and said that the brand will be repositioned in the market, so that they will be ‘more’ cheaper than the VW equivalent models. Since the release of Skoda in Australia, they have been criticised for being too close in price to the VW equivalent! They’ve delayed the launch of the new Octavia and the Rapid, which is now only going to be sold in Spaceback form and have decided not to bring in the Citigo small car after announcing they would.

And just to spice things up for the brand, SEAT has come out and announced that they are seriously looking at returning to the Australian market by 2015!! Not sure how this will work, but I would’ve thought after the mess GM did with Opel in Australia, that would’ve scared other brands wanting to make a return to our market.

Speaking of Opel, there are currently 700 cars that are still sitting at holding yards in Australia, that will eventually be sold through Holden dealers. It’s believed Holden will most likely take the sporty OPC models – Corsa, Astra and Insignia and possibly the Zafira MPV. Opel Australia was actually only 1 week away from releasing the Zafira in Australia before they pulled the pin, so it’s unclear how many Zafira’s made it here before the announcement. And it’s strange looking at their figures now, because they’re still doing better than Citroen!

Other brands that have since come out and said they have no intentions of leaving the Australian market, despite their small sales are, SMART, Mahindra, Proton, Infiniti, Citroen, SsangYong, Chery, Geely and Foton.

Another brand that has also just re-turned to the Australian market on a national scale, is TATA. Apparently the brand has never really gone away from Australia, having being sold in the state of Queensland for years.

(by TuRbO_J on 2013-10-27 16:27:54 )

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3 thoughts on “2013 Fiat Panda Easy: Australia’s New Car Market – 3Q (January – Septmeber) 2013:

  1. The only model that the two share, is the Ford Ranger/Mazda BT-50 Utes.

    Ford has a massive image problem, especially with people under 30. Ford couldn’t or didn’t want to read the signs back in the early 90’s when Falcon sales started to slide. Let’s be honest here, if it wasn’t for the Falcon and it’s derivatives, Ford would never had become the biggest selling brand in Australia for so many years. Ford hasn’t moved with the times and are stuck in the 80’s with everything they do, dealership layouts, their sales people … trust me, I work for a Ford dealership and compared to the Mazda dealership I was with, it’s like chalk and cheese. Ford’s system, is very outdated and so complicated compared to the systems I used with Mazda.

    They’ve just lost touched with the everyday Australian and it’s going to take years for them to get back to where they used to be, IF they can get back there. I don’t think they can and when they close it’s plants in Melbourne in 2016, things will get even worse I feel. Their marketing is sometimes non-existence, they tell buyers what they want, instead of listening to the buyer, their product mix and which models they have is questionable, waiting times for cars, like Mondeo for example is 5 months out, for a Mondeo!! And it’s not even the new model!! They don’t react fast enough to market conditions, they take too long to bring in new models, again Mondeo won’t get here until 2015 and people don’t want to wait 6 months for a Ford in Australia, for a Volkswagen, Audi, BMW, Mercedes-Benz yes, but not a Ford, they’ll just go to Toyota or Holden and if it is a Ford, it’s only Ranger and Focus ST.

    Not sure how they’re going to fix it???

  2. I can’t remember whether you answered this before,but is there still duplication of Ford and Mazda models?
    Ford have really lost ground over time.

  3. Maybe they won’t bother to fix it.It wouldn’t surprise me if both Ford and GM don’t see Australia as a big enough market to devote much effort to.Closing the local factories suggests this to me.
    Having local production certainly seems to be working for Toyota.
    I completely agree with what you say about the Falcon,and I think the same is true of the Kingswood/Commodore for Holden.
    "Buying Australian" meant buying these models,not those sourced from Japan or Europe.
    I could imagine Hyundai or Kia targeting certain models at the local market and possibly starting local assembly.
    Maybe such ideas are outdated…I don’t know.

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